Hugo Pouca Roupa da Silva · Dublin

Drawn worlds.
Considered design.

Multidisciplinary Product, Web & Visual Designer in Dublin

Explore the work Graphic · Motion · UI/UX · Web

How I can help

An idea can take
many forms.

From the first drawing to the finished page, screen or moving image.

Let’s talk about your project ↗
01

Illustration & publishing

Editorial illustration, book and magazine design, covers, comics and publication layout.

02

Brand & communication

Visual identities, campaign artwork, posters and social content.

03

Motion & UI/UX

Motion graphics, animation and product design, from user journeys to interface prototypes.

04

Web design

Clear, responsive websites that bring your work, brand and content together.

05

Marketing

Digital and creative marketing: content planning, campaign design, social media assets and brand communication.

06

Ethical AI implementation

Helping creative teams adopt AI responsibly, with workflows that account for regulations, respect copyright and licensing, and keep people in control.

The Journey: Illustration & books
The JourneyIllustration & books
Untrustworthy: Film & campaign
UntrustworthyFilm & campaign
Halos: UI/UX & digital
HalosUI/UX & digital
Marine Life: Natural history illustration
Marine LifeNatural history illustration
Roupa Louca: Brand & web
Roupa LoucaBrand & web
Through the Mist: Comics & storytelling
Through the MistComics & storytelling

Selected work · 18 projects

Image, page & screen

Books, images and identities shaped around a clear idea.

Animation & motion

Stories that move.

Drawn films, title sequences and ideas brought to life.

Fugue · Animated film workWatch on YouTube ↗
Explore this project ↗

Digital work, in your hands

Try the screens.

A closer look at the interfaces behind the projects.

Desktop experience

Halos

Explore a video annotation interface, from live review to recorded video and camera screens.

A walkthrough of my original interface screens. Small circles mark the interactive controls. Use the design or choose a screen below.

Read the project story ↗
Halos: Live review

Live review · 1 / 3

An interactive portfolio experience

A cabin. A forest. A trail of stories.

Play a short illustrated mystery. Walk the woodland trail, enter a vintage cabin studio and inspect the objects left behind. Tune an old television into my films, explore the bookshelf, hidden grotto and crystal trail, solve five puzzles and collect the work in your field journal.

Play the woodland portfolio

Profile

Drawing, editing and designing the whole story.

I’m Hugo Pouca Roupa da Silva, also known professionally as Hugo Silva, a Portuguese designer and illustrator based in Dublin, Ireland. My work connects product/UI/UX and web design with graphic and brand design, editorial and book design, motion and digital communication. My Postgraduate Diploma studies in Digital Marketing Practice at South East Technological University inform my audience-focused content and campaign work. I’m open to design opportunities across Ireland, the EU and remotely.

Publishing, in print.

Editorial delivery at LeiGo Editora.

6publications

A multidisciplinary practice.

The selected work on this website, grouped by primary discipline.

18projects

Project mix counts each project once. Many combine several disciplines.